Case Study: Tommy's - The Baby Charity
Tommy's exists to save babies' lives through funding research into and providing information on the causes and prevention of miscarriage, premature birth and stillbirth. By 2030 they want to halve the number of babies who die during pregnancy or birth.
This hugely successful baby charity have chosen Engino to put their website at the heart of their organisation. Promoted by a national advertising campaign the comprehensive website demonstrates the robustness, versatility and class-leading features of the Engino system.
Key feature: Self-build donation pages
As at 8th June 2007
In association with Tommy's we have built a module through which members of the public - volunteer fundraisers in this case - can create a page using a simple automatic process, then e-mail the page's address to their friends and family. In turn, their friends and family can then leave a message for the fundraiser and donate to Tommy's via the fundraiser's page.
Tommy's staff are then able to view, report on and export all required donation details.
Three types of page can be built:
- In memory of a child that has died
- Fundraising event - sponsored walk etc.
- Personal occasion - birthday, wedding, funeral etc.
After three months of operation, the service:
- Is bringing in approximately 12k per month of donations
- Contains approximately 260 self-built donation pages
- Has resulted in over 2000 new website registrations / potentially beneficial relationships
- Takes only a few hours per week of administrative time
If you would like to create your own page and raise some money for the excellent work of this charity, go to the form that allows you to build your own page.
Click here to take a look at some pages that have been built by others.
Key feature: Forms, questionnaires and surveys
As at 8th June 2007
Using the Engino form-builder, Tommy's have created over thirty foms. These forms can be anonymous, or they can include registration. With any form that includes registration, all the user needs to do is log in if they've registered before - there's no need to fill out those details again. If the user hasn't registered, then registration happens automatically as the form is submitted in a one-stop process.
The creation of an unlimited number of forms is fully under the administrators control, including all of the standard input types - text boxes, radio buttons, drop-down options etc.
All form submissions are then available in the Engino back-office for export and analysis.
If you have our commerce module, as Tommy's do, then forms can also be commerce-enabled so that the submission of a single form results not just in registration but also in purchasing a product, making a donation or becoming a member.
Click here for an example of a register-on form that Tommy's has created.
Click here to view their commerce-enabled donations form (and make a donation?!)